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The Charge

In the midst of category gorillas and voracious market- grabbing upstarts, build awareness and brand love for the biggest selling flavored sparkling water in the US that no one’s heard of. Yet.

The Solve

Create an irresistible brand world and attitude, that’s ANYTHING BUT SUBTLE. Introduce a charming as heck new Chief Flavor Officer, Annie Murphy, collab with Starburst and consistently stay in the white hot Zeitgeist.

The Results

Early but results are through the roof, customers and distributors are beyond excited and millions more fans are drinking up the only refreshment that’s anything but subtle.