A major part of this initiative was the creation of a new website powered by Adobe Experience Manager to highlight different attractions around the state. However the site was set to launch without any SEO optimizations. Armed with insights from our in-depth audit of the site, we set out to strategically address the on-page and structural aspects of the code base to ensure alignment with SEO best practices.
We created a comprehensive SEO strategy built from a number of empirical data sets, which allowed us to accurately determine the action items, level of effort to address the items, and the expected return on investment.
We created a sitemap that listed over 25,000 URLs that needed SEO recommendations where we identified 3,300 key URLs to which the recommendations were applied.
Based on a detailed SEO audit of the site, we provided specific technical insights on how to optimize the site for maximum SEO potential.
We created a back-link outreach strategy to increase rankings for high-traffic and volume keyword groups.
During the first year of our engagement, organic traffic increased by over 1.92 million visitors, with July 2017 producing an additional 456,000 visitors.