CLIENT : NYPR
Taking It Public.
Live Action / Photography / Animation / Script Writing / Media
WNYC Studios produces many of today’s most critically acclaimed podcasts. Their rigorous journalistic process allows them to uncover essential stories about politics, society, and culture and sets them apart from other media companies. We worked with the brand to create animated pieces that highlight the tireless work and skill involved in bringing this kind of reporting to the public, and why it matters so much.
The Work
Built around the tagline “Taking it Public,” we created a flexible platform to promote three WNYC podcasts. We worked closely with each show’s hosts to dig into how they report their stories and why its so important that the public hears them. Driven by a graphic soundwave, we used animation, bold design and the voices of the reporters themselves to bring these stories to life.
The Challenge
To highlight the dedication and skill of WNYC’s reporting teams, as a way to inspire loyalty, attract new audiences, and drive membership support.
The Other Latif
TRUMP, INC
THE BRIAN LEHRER SHOW