Ep. 140
Leading Change That Sticks: People, Processes & Platforms
Stuart Goldstein
COO at Mod Op
Stuart Goldstein, COO at Mod Op

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LeaderGeneration

Hosted by Tessa Burg

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

Latest Episodes

Episode 140

Leading Change That Sticks: People, Processes & Platforms

Mod Op COO Stuart Goldstein shares how to lead change, unite teams and integrate AI while keeping people at the heart of agency growth.
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Episode 139

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Discover how to win attention in a zero-click world. Patty Parobek shares strategies to measure influence, build trust and drive revenue.
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Scaling Smarter: Balancing AI Efficiency & Human Creativity

Shouvik Paul shares how to scale marketing with AI while protecting trust, avoiding pitfalls and keeping human creativity at the core.
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How AI is reshaping performance marketing, from automation to CTV to smarter, faster creative optimization.
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How to lead tech change with agility, collaboration and curiosity—plus why AI is just the next transformation.
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Episode 135

The Rise Of GEO: How To Get Found In AI Answer Engines

Learn how to boost brand visibility in answer engines like Google AI Overviews, Perplexity AI, and ChatGPT with practical Generative Engine Optimization tips.
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Episode 134

Beyond Prompts: Better AI Outputs With Context Engineering

Learn how context engineering boosts AI accuracy, creativity and action. Aaron Grando shares real-world tips to get more value from your tools.
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Episode 133

Designing With AI: A Real-World Creative Success Story

Creative Director Leu Solomon shares how AI helped deliver more value, faster, in a design project—while staying on budget and keeping creativity front and center.
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Episode 132

Big G Growth: Crunchbase’s AI-Driven Outbound Strategy

Kate Long shares how Crunchbase is using AI to predict growth and shift to outbound sales, plus what Big G Growth means for modern marketers.
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Episode 131

Retail Media At A Crossroads: Insights From Cannes Lions With Drew Cashmore

Retail media expert, Drew Cashmore, talks Cannes Lions, in-store innovation and how brands can reduce friction to improve presence where it matters most.
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Episode 130

Crafting Emotional Connections Using Creativity, Data & AI

EVPs Matt Bretz and Gary Goodman explore how to combine creativity, data and AI to shape powerful, emotionally driven marketing campaigns.
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Episode 129

Building Your Army Of AI Agents: What Marketers Need To Know

Explore how protocols like MCP and A2A enhance AI agents—changing marketing, workflows and roles—and how to start using them in your tech stack.
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