Inside Mod Op’s $10M AI Investment: The Future Of Marketing Innovation

[00:00:00] Tessa Burg: Hello, and welcome to another episode of Leader Generation, brought to you by Mod Op. I’m your host, Tessa Burg, and today I am joined by Eric Bertrand, our fearless CEO, who recently announced that Mod Op has invested $10 million in AI innovation. We’re gonna dive into: why, what does that mean, where is Mod Op going?

[00:00:22] Tessa Burg: And this isn’t just about our agency, but also the way that we’re hoping to transform the way marketing and advertising work gets done. How we deliver value to our clients and really take the optimistic view of AI can be here. Responsible AI can be here in service of our profession and in service of the way that we serve clients and customers.

[00:00:44] Tessa Burg: So Eric, thank you so much for joining us. It has been just about a year since the last time we had you on.

[00:00:51] Eric Bertrand: Right, and I don’t think you and I have spoken since then, so it’s uh, it’s been a while since we caught up. Not true. We probably speak two or three times a day, so that’s okay. But, uh, yeah, I’m happy to, happy to be here.

[00:01:01] Eric Bertrand: Nice to see you.

[00:01:03] Tessa Burg: So we dropped this big press release. We have agents now in market. It’s funny, thinking back a year ago. It felt like it was gonna take much longer. And when we think about, you know, why, why do we even do this? Like what is the disruption that the advertising agency is facing now that makes this investment a necessity?

[00:01:29] Eric Bertrand: Well, I think that we really, two years ago we started having these, a little over two years ago, we started having these conversations around what AI could be and, and what it could mean for this industry. And, you know, frankly for a lot of other, a lot of other industries, but specifically around this industry.

[00:01:48] Eric Bertrand: And I think that now, after that time, it’s, it’s gotten to a point where we’re seeing. What we thought would happen two years ago and we’re seeing it implemented and executed. So that’s, that’s really where I think we are and. For us, uh, you know, the, it started with really in the early days, we talked a lot about, well, we talked a lot about compliance and governance to start with, right?

[00:02:10] Eric Bertrand: And I think we’ve gotten to a point where that’s become our kind of table stakes, where it’s, it’s something we start from in everything, everything we do. But, uh, the automation of repetitive tasks was really something we talked about in the beginning. And, and that has, uh, now not only. Uh, been a thought process.

[00:02:28] Eric Bertrand: It’s actually been implemented and we actually see the results of, of that, uh, that happening in, in our real-world work. So it’s really, you know, the, the opportunity to generate ROI and add value to the clients and I, and the clients are expecting, expecting this. You know, I think that before, um, the clients would.

[00:02:50] Eric Bertrand: Do a lot of things themselves in the background, or they’d have multiple agencies that would do things and now they’re expecting us to do it. It’s really the glue, uh, that’s, you know, between, you know, media, data activation, uh, analytics, uh, all those things are being tied together using AI. We’re, we’re using AI to, to tie those things together.

[00:03:10] Eric Bertrand: Clients are expecting us to, and it’s, it’s really. Adding a lot of value in a lot of different ways. Uh, and I think the ability for us to see data, to see trends, to see, you know, to see a bigger picture of what would’ve been really a smaller picture or very finite picture by a number of different, uh, different disparate folks is now being able to be seen by us in, in one in one shot, which is amazing.

[00:03:40] Tessa Burg: Yeah, you mentioned the one shot and then also how clients historically have had a bunch of different agencies, and we have been going down this path of rapid acquisition, and you’ve said before that agencies are at risk of being commoditized. How does our acquisition strategy paired with this AI investment start to move us away from being a vendor, being in risk of being commoditized into being a true strategic partner to our clients?

[00:04:10] Eric Bertrand: You know, the thesis that we had was that having the expertise in-house, so not, not outsourcing things or, or using other, other outside sources, but really having in-house, uh, experts in the areas that the clients that we’re working with clients on, uh, was really important. And that’s really what we’ve been doing over the last six years is, is acquiring expertise in the various functional areas of marketing and advertising and, and digital, uh, experience that people, people need and clients need. And I think that that allows you to have that broader picture. It allows you to tie together, uh, the glue of all of these different, uh, executions.

[00:04:50] Eric Bertrand: And it’s, it’s really been, uh, important to have, have those experts, have people where it’s just really the most important part of this is having strategists and experts and, and creatives that can, um. At a very high level, think about where the world is going, where our client’s needs are, where their business goals are, and how do we achieve those.

[00:05:12] Eric Bertrand: And then using the tools that we’ve been able to build, whether it’s, again, automation of, of repetitive tasks, or whether it’s developing agents that are specific to each client. That’s, I, I think where that’s what’s prompted us to acquire the expertise that we have over the little bit. And we’re still, we’re still going, you know, we’re still doing that.

[00:05:31] Eric Bertrand: And as we’ve, uh, as we’ve acquired these companies, we’ve integrated them into our technology solutions. And I think that the clients have felt, uh, a closeness, a partnership with us because of, because of the ability for us to execute at all these different services.

[00:05:51] Tessa Burg: And what I find interesting because I’m always following like the next AI headline, is our approach really flies in the face, or is almost the exact opposite of the headlines you read on reducing staff and announcing these huge layoffs because we’re using AI. As opposed to our headline being, we are invested in AI because we’re invested in people.

[00:06:17] Tessa Burg: And we know that solutions are only as good as the data that powers them. And our data as an agency is coming from the expertise and experience that we have. Now, that being said, it doesn’t come without its challenges. Like it’s, you know, this is a massive change. To go with expertise and experience comes a mastery of working in a certain way.

[00:06:46] Tessa Burg: And in this past year, something that has been really surprising or I guess rewarding is people being open and accepting that they’re gonna work differently. And seeing their value as a part of being the change management and the change leadership that’s required because it is not easy to evolve something you’ve done for decades.

[00:07:15] Eric Bertrand: Well, I think the, I think the expression that a lot of people use, and obviously it’s not my expression, but it’s one that everyone uses, is AI isn’t gonna replace your job, but someone that uses AI may replace your job. Right. And I think that’s what we’ve, that’s what we’ve seen, is that the adoption of.

[00:07:31] Eric Bertrand: Across our organization to many different aspects, whether it’s internal or external. Uh, use of, of AI has really helped to drive a lot of value across many different areas. And I think that that’s, that is the biggest part of it, is that we are, my goal is not to reduce. Reduce any staff, frankly. I think it, I think there will be a paradigm shift in folks having to think strategically.

[00:07:55] Eric Bertrand: So folks that have been more tactical or on the production side need to lean into strategy and creativity and understanding a higher level because those repetitive tasks, uh, some of those repetitive tasks will be automated, you know, automated out. But I do think that. The people that you can evolve to more of a strategic thinking to help drive value, uh, in in what you’re doing, whatever that, whatever that might be, whatever service that might be.

[00:08:23] Eric Bertrand: And I, one of our, one of my goals and our goals is to, is to upskill folks on strategy and on training and helping them to evolve to where they can use AI both for. Again, automating, automating repetitive tasks as well as client work. Finding those use cases that the clients, uh, may not have even thought about, that it could be, uh, it could be, uh, AI could be a solution for them that would help achieve their goals.

[00:08:51] Eric Bertrand: That would help create higher ROI better ROI and and drive efficiencies forward.

[00:08:58] Tessa Burg: Yeah, I completely agree. And I remember you set that out as the mantra. It was about two years ago, and we were thinking about the AI Council and where we really needed to start and what were the types of trainings that we were gonna have to get people.

[00:09:12] Tessa Burg: And we heard the problems from our clients. They were massive problems. They’re like, well, our clients too are on this journey. They don’t know where to start. And it’s uncovering new and different types of challenges. And so we don’t even have the option of approaching work in the same way. And we use those client challenges and that need to elevate into more solution-oriented strategic thinking.

[00:09:36] Tessa Burg: To inform our product roadmap. Yeah, so in the press release our is really the fruition of that ideation. We have, you know, Mod Heat, which historically people have always wanted to better understand their customers, their competitors, what’s going on in the market. You know, in our business we lean very heavy into B2B.

[00:09:57] Tessa Burg: We know how important it is for our professional clients to differentiate not just on product, but how they deliver and serve their industries. And when we look at a tool like Mod Heat, it allows us to go beyond social listening. Like there’s a bazillion apps that do that, but we can start to pair some of the other agents that we’ve been building to get deeper into professional insights, market insights, and make it more accessible to us and our clients in a shared way.

[00:10:28] Tessa Burg: And that has been a huge unlock just for having really important conversation about how we prioritize projects. And in Mod Heat, it even gives you some ideas to think about. So it’s not, you’re not taking out the strategists, but now you and your client are seeing a lot of the same data at the same time in a shared space, and that helps accelerate creative development, campaign development. Instead of, you know, the old way of like. Let’s do weeks of research. Let’s go back and present this massive plan. You know, it’s, it’s like we’re working together in lockstep to respond and be there in the moment and get ahead of, you know, a trend or a cultural moment.

[00:11:13] Eric Bertrand: Yeah.

[00:11:13] Tessa Burg: When it hits.

[00:11:15] Eric Bertrand: Yeah, I, I think that the amount of data that a human can process just, just because of the hours in the day and there’s just not enough time to process the amount of data that, that an AI can can do. So for, for Mod Heat, I, you know, it allows you to really take the intersection of brand data and all kinds of current data and information that would be just impossible for someone to sort through.

[00:11:36] Eric Bertrand: So that’s, that’s one of the big benefits of AI, right, is it allows you to take massive amounts of data and information and compile it in a way that you can use it for strategically, for your decisions, for decisions by your clients. To be more, to be more spot-on, on the creative and strategy side so that it can, uh, it just, it’s impossible for a human to be able to, to take all those data sources and put them in one spot.

[00:11:59] Eric Bertrand: It’s just not, it’s not possible. Which is, which is why AI is, is relevant.

[00:12:03] Tessa Burg: Yeah, I agree. And it was interesting through this journey, listening to clients and using Mod Heat. Uh, we started finding that a lot of consumers and professional buyers are using LLMs now to research companies.

[00:12:17] Eric Bertrand: Yeah.

[00:12:18] Tessa Burg: And we have to start to take the inspiration of these ideas and turn them into different types of content formats in external places and on their website.

[00:12:29] Tessa Burg: To begin to increase the visibility for those clients and LLMs, and how do we measure that? What does that look like? How do we ensure a personalized experience on the site? And when I think personalization and marketing has been around for a very long time, but when you’re able to co-innovate with clients.

[00:12:54] Tessa Burg: In a secure way, leverage their data paired with that external data, you, and this is another agent that we launched the e-commerce agent.

[00:13:04] Eric Bertrand: Mm-hmm.

[00:13:04] Tessa Burg: Now we’re able to go beyond just personalized content and instead have a personalized assistant to that person, their historical purchasing, um, habits, the company’s products, and again, in B2B, these products, if you’re in semiconductor industry, if you’re in a professional services industry or manufacturing, it’s super stinking complicated.

[00:13:24] Tessa Burg: But you know, this next generation of buyers, they just want to ask the LLM for all the answers. And brands need to step up and make sure that they’re providing tools that give a like experience to have a conversation, a highly technical conversation that is accurate, that is reliable, and that gives that personalized handshake.

[00:13:46] Tessa Burg: Before they even talk to a salesperson.

[00:13:49] Eric Bertrand: Sure. Well, and yeah, and we, and we’ve, as we’ve spoken to a number of folks out there, I mean, brand awareness is massively valuable. I mean, if your, if your brand is not known either through a, I mean it needs to be through an LLM search. I mean, you need to be able, for GEO, generative engine optimization, you need to be able to be found.

[00:14:05] Eric Bertrand: But that’s important that these brands focus on getting, getting that brand awareness out there. Because if you’re not part of that purchasing, um, funnel. You’re not gonna, you’re not gonna win that contract. You’re not gonna get that, uh, not that you’re not gonna get that client. There’s been a number of surveys recently that have come out that says, if you’re not part of that initial group that was being considered as a, client, you’re, you’re not gonna win.

[00:14:28] Eric Bertrand: It’s like, as like, you have like a 10% chance. A seven, seven to 10% chance of actually winning, uh, winning. So it’s. It’s massively valuable to have the brand awareness out there, to be in front of the LLMs, uh, who are, who are out there, um, pulling that information together on these brands and, and getting to understand where, um, where they need to be, where they need to be focused.

[00:14:50] Eric Bertrand: So, um, you know, I, I think one of the things you were just talking about is a little bit about our. Uh, agents that we’ve been building and some of our technologies we’ve been building. So what’s the, what’s the roadmap? I mean, how are we, how are we pri prioritizing innovation and, uh, what does the future pipeline look like?

[00:15:08] Tessa Burg: Yeah. I feel like the roadmap we set out right now is to solve challenges that have always existed. When we talk to clients, we’re like, well, what’s keeping you up at night? We hear the same themes. They wanna be able to personalize content to the buyer. They wanna be able to fill the pipeline with actual qualified leads and more accurately measure how likely a lead is going to convert, when, why, so they can service it more efficiently and in a people way more personalized.

[00:15:37] Tessa Burg: Um, they wanna grow. And so it’s interesting that. The things that clients want have not changed, but how we’re doing them has dramatically changed. And we prioritize the innovation, the agents that we build, based on where do we have that speed to impact and where can we start to gather additional data points to learn more.

[00:16:03] Tessa Burg: So with the e-commerce agent, um, you know, it looks just like a chat bot. But the biggest difference, you know, at any company, we all have access to the same tech. So a company can decide to build their own e-commerce agent. They can decide to build their own AI solutions in-house. The difference that we’re bringing is this recognition of first data quality and security matters, and we have been working internally to set up our own proprietary systems and data collection that can benefit our clients.

[00:16:40] Tessa Burg: Adoption matters. We know that when you start to introduce new tools, whether you built it or you licensed it, now you’re introducing time to market. You’re, you have to train people on how to use that tool. Um, you have to make sure it gets through, um, all the right seats that you have a team who can support that tool.

[00:17:00] Tessa Burg: When we’ve been launching or coating with clients, we’re actually looking at how do we go in to reduce the steps? How can we, as the agency, take that burden? And instead of something that for you used to be 10 steps, or if you introduced a new tool, you’re gonna have to go through three months of setup, integration and training.

[00:17:23] Tessa Burg: But now it just feels like a, a website release. We’re really leaning into that. Um. It’s a space that I think agencies are uniquely set up to occupy. But the same time, agencies need to begin that journey of re-skilling and that evolution and doing work differently themselves in order to provide solutions that reduce that friction and speed up time to market for their clients.

[00:17:54] Eric Bertrand: I agree. I agree too. I think speed to market has, has definitely changed. I mean, that is one area also that is, has, uh, massively been affected by AI and the ability to, whether it’s rapid prototyping or all, all kinds of things, uh, have been able to be significantly, um, sped up in terms of, uh, of launch. So I think that’s an area that’s also become.

[00:18:17] Eric Bertrand: It’s going to, it’s basically table stakes. You have to be able to move quickly and, and therefore that, that’s also a benefit of agencies, right? Because they have the expertise using across multiple clients. And so they can move, uh, if it’s, if it’s set up properly, if the agency is set up properly, if they’re the right size and can have, you know, senior people working on some of these things, you can move quickly.

[00:18:38] Tessa Burg: Yeah. And you know, it’s taken us a, a year or a little over a year. We started in 2022.

[00:18:45] Eric Bertrand: Mm.

[00:18:46] Tessa Burg: Councils maybe?

[00:18:47] Eric Bertrand: Late 22. Yeah.

[00:18:48] Tessa Burg: It’s, I mean that’s insane, you know? And along the way things that we prioritize early, we no longer even like talk about.

[00:18:57] Eric Bertrand: That’s true, that’s true.

[00:18:58] Tessa Burg: Um, and it’s just points to the importance of iteratively testing and getting regular feedback.

[00:19:07] Tessa Burg: I think that agencies, like product companies, like some of our clients in manufacturing. Sometimes you unknowingly fall into the trap of thinking the best product will win, or the best talent will win, and that’s generally not true. It’s the agency that is most effective and how they go to market and how they make themselves known, and the way that we’re going to market with this reduce-friction message that we want to make our clients superstars. That the bar to engage with us and for us to launch an effective AI solution within your environment is very low.

[00:19:52] Eric Bertrand: Yeah.

[00:19:53] Tessa Burg: Um, I think is going to be what differentiates us. But it didn’t happen overnight. I mean, no. And it took a, you know, it took a gosh darn while to build a platform that allows us to move in this direction and get the right people in the right seats.

[00:20:08] Tessa Burg: To senior level talent and delivering, um, every day on clients.

[00:20:14] Eric Bertrand: Well, and and I think also the knowledge of the client, right? Us having the really deep expertise and knowledge in the client in there. Their vertical market. I mean, being able to really understand that, and that’s again, coming from a human strategic or creative perspective.

[00:20:28] Eric Bertrand: Without that, you wouldn’t be able to move that quickly. So it’s, it is we, you’re not building solutions for the masses. You’re building them very specifically for clients.

[00:20:37] Tessa Burg: Mm-hmm. No, and that’s the next real unlock that we’re moving in towards it moving towards. The automations that go across many different client operations.

[00:20:50] Eric Bertrand: Yeah.

[00:20:50] Tessa Burg: So this year, you know, a lot of success in launching agents within client environments that are helping to do a specific thing.

[00:20:58] Eric Bertrand: Yeah.

[00:20:59] Tessa Burg: You know, right before this call, when we were looking at our internal AI roadmap and the different horizons and how we are aligning our horizons of innovation against the market, we are on track to meet the market where it’s at, which is.

[00:21:13] Tessa Burg: Automation going across many different disciplines, cutting through, uh, silos that exist within businesses and I’m, and it’s really exciting. And then we have the horizon after that being autonomy. And that is going to be the result of how we execute automations, the what we’re learning, and continually accelerating that feedback loop and validating and with humans like the need for expertise.

[00:21:42] Tessa Burg: The need to strategically think about what’s the next new problem to solve won’t go away. So back to, let’s get back on you Eric. When we think about those horizons and how this business is evolving, what really excites you about 2026? Like what are you looking forward to, uh, or what trends do you think you’ll see emerge?

[00:22:12] Eric Bertrand: Uh, yeah, I think I, I do think that, well, personalization, so depending on where you’re, there’s gonna be a number of things that are happening. I think personalization is one. I do think with compute power and where we are, uh, with AI, it, it, personalization is gonna become a bigger, a bigger thing where you can be very personalized, uh, and very specific around, uh, who you’re talking to and, and how you’re talking to them.

[00:22:33] Eric Bertrand: So I think that’s gonna, that is gonna be a big theme coming up over the next. Next year, year or two. Uh, because I think we are at that point where compute power is there to do it. I do think having, creating that glue, uh, that combines creativity, media, data analytics together and allowing you to take that and, and really.

[00:22:54] Eric Bertrand: Optimize it, allow the client, um, to really have better ROI achieve their, their business goals. Because you can put all these things together in one continuous loop, I guess whatever. It, it allows you to basically drive value, um, when you have the purview of all these things coming together.

[00:23:14] Eric Bertrand: And I think as we as clients. Allow you to do this right? As they, uh, you know, as we’ve seen, uh, clients are shrinking the number of agencies they’re using. And I think it’s partially because of that reason. They, they wanna have this continuity across what they’re doing, allowing you to have an information and data loop through all the things that they’re doing.

[00:23:34] Eric Bertrand: And so I think between personalization, which can actually also be benefited from that entire loop because you really can’t have personalization unless that loop is occurring. Uh, and, um. Having the ability to auto, you know, as we talk, the, the continuous automation of repetitive tasks will continue and there will be, you know, and that’s, we, we see that in our own business.

[00:23:55] Eric Bertrand: We see that all the time. You know, we’re looking at things that, you know, we’re, as we have a, an issue that pops up. The solution might have been just hire another person to handle it, versus, oh, we can just create a, an agent that can just handle, handle this and do this. And it, it just allows you to automate that, that task.

[00:24:12] Eric Bertrand: And so we’re seeing that as well. And I think you’ll continue to see that for, for a pretty significant period of time until things have really been, been significantly changed across. Multiple, multiple industries and, and they, and, and it’s way more pervasive. So I think over the next few years it’s gonna be very interesting and exciting to see the changes that are happening.

[00:24:32] Eric Bertrand: I think the folks that are able to drive this, um. This end-to-end solution, uh, will be the winners in, in, in their industries to be, to be honest. I think that’s going to, that will change the way, and then there therefore, the challenger brands competitors that are maybe smaller or earlier stage if they adopt these things and.

[00:24:53] Eric Bertrand: The entrenched competitors don’t. Um, you, you, the entrenched companies don’t, you may find that you could actually have companies that take over from the entrenched competitors because they’re able to, they’re able to drive value and, and speed to market, uh, analytics, personalization, optimizing all those things and able to then and getting their brand out, brand awareness also key.

[00:25:16] Eric Bertrand: So that’s gonna be a, a big part in the B2B landscape.

[00:25:20] Tessa Burg: Yeah, I agree. And we see entrenched competitors and big brands making those press releases. Like, we’re gonna reduce staff by 35% by 25%, and that’s supposed to be evidence of automation. But at the same time, we know not all that automation is there. And that is gonna be, I think next year, that’s a short-term gain.

[00:25:40] Tessa Burg: And inevitably people will be displaced, not being naive. Yeah, of course. Next year, are they going to balance that out? With the new roles they need to grow. Yes. Like I feel like 2025 was all about efficiency. Efficiency, cost cutting. But you won’t beat the challenger brands if you keep doing that and-

[00:26:02] Eric Bertrand: No, no.

[00:26:02] Tessa Burg: Always talk about the blockbuster use case. Like when Netflix went to them, they were like, they were on fire, they were growing. They were like, why the crap would we acquire a Netflix when we’re doing so amazingly well? And. They missed the piece where you need to always be thinking about innovation and that next level of talent.

[00:26:26] Tessa Burg: And I, I’m really excited about this. This was, you know, and your idea that was, I don’t know, a few months ago, we thought of what’s gonna happen with that next level of talent and we’re gonna be standing up the entry-level management training program.

[00:26:39] Eric Bertrand: Yeah.

[00:26:41] Tessa Burg: Gonna focus on what are the right skills that people entering the workforce need to think strategically to be a part of solving these next big challenges that come with automation, that come with delivering personalization.

[00:26:54] Tessa Burg: Personalization with personality, with voice, with new types of images, with new types of experiences. And, um, yeah, so I, I’m pretty. I don’t think that myself, I’m a good teacher, but one of my favorite things in my career is seeing people get excited about the skills they’re building and advancing their career.

[00:27:17] Tessa Burg: And, um, being a part of a company that’s gonna have a program that seriously invest in that so that young people can grow, I think is gonna be huge.

[00:27:26] Eric Bertrand: Yeah, no, I, I think that’s, I think this is not much different. A lot of technology. I think the, the difference between today and AI advancement is that it’s moving very quickly, uh, and that there is a, uh, it is going to affect, massively affect many industries that, uh, would not necessarily have been affected otherwise.

[00:27:44] Eric Bertrand: But I think if you look at technology, you know, it’s always been that way, right? Like, whether, whether it was from in, in, in the marketing and advertising world, whether it was from, uh. Folks that used to, you know, do storyboards by, by pen and, and, uh, pencil and then have to erase things and, and write. And then, then, uh, desktop.

[00:28:02] Eric Bertrand: Desktop happened. Desktop publishing happened, and then the internet happened, and then social media happened. Then smartphones happened. And so there’s been change, there’s been massive change and technology and folks have needed to upskill and, and, and, uh, and and learn. How do you, uh, understand the innovation and technology, and they need to do it again.

[00:28:21] Eric Bertrand: Like this is another massive paradigm shift in technology and they just need to upskill and, and make changes to the way they think about things and, and use, use creativity and strategy as, as the way to, um, to build, build their, um, their careers and, and build their, their knowledge base.

[00:28:39] Tessa Burg: Yeah, I agree.

[00:28:41] Tessa Burg: Well, Eric, we are at time. It’s been a joy having you on again, episode 146 and, and we’ll, we’ll mark it with some of the things that we’ve accomplished this past year. We’ve stood up our AI platform to accelerate innovation development five in market solutions. I think we’re at over 68% adoption.

[00:29:03] Eric Bertrand: Mm-hmm. Yeah.

[00:29:05] Tessa Burg: I am very excited.

[00:29:06] Tessa Burg: Maybe we’ll do this again next year and just see, you know, what the numbers look like then. But we’re in a great spot to make the most of this investment to continue to grow and, and deliver value and help our clients do the same and accelerate, um, how they’re using AI and showing up for their clients and customers.

[00:29:24] Eric Bertrand: Yep. I’m very excited. Future’s looking, very interesting and exciting, and I think we’ve been able to really drive. A lot and to you in your efforts, to be frank, but, uh, to drive forward in this, uh, this, uh, this innovation journey. And I think we’re, I think we are doing a great job. I think as a group, we’ve built a great team and I think we’re, the picture is looking really great over the next few years.

[00:29:47] Tessa Burg: I agree. So if you want to hear more episodes from Leader Generation, especially Eric’s. First episode when he was on, which is episode 100. You can find it at modop.com. That’s modop.com/podcast. And then also check out episode 145. One of our clients, uh, we interviewed him on GEO, which is a major shift that we’re gonna see continue, uh, go into next year.

[00:30:15] Tessa Burg: He is the founder of Originality.ai and talks a lot about AI slop, which has been getting a lot of attention lately. So, go onto the website or search for Leader Generation wherever you listen to podcasts. And until next time, Eric, thanks so much for joining us.

[00:30:31] Eric Bertrand: Yeah, thanks Tessa. We’ll talk to you soon.