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Episode 65

[Part 1] Google Performance Max: Maximizing Ad Performance with Google AI

Murtaza (Matz) Lukmani
EMEA Product Lead, Performance Max & Attribution | Google

Google expert Matz Lukmani, will give an overview of this cutting-edge solution that can help you optimize your ad campaigns like never before. If you’re wondering if Google Performance Max is right for you, we’ll discuss how business of different sizes and industries can use it to deliver exceptional results tailored to specific needs. Matz will also address rumors about Google using extra ad spend on low-performing placements. Plus, the incremental lift that Google Performance Max can bring to your marketing efforts. 

In this episode, we only scratched the surface of what Google Performance Max can do for your business. Join us for [Part 2], where we’ll dive deeper into the features and implementation strategies that will help you harness the power of this AI-driven technology. 

To discover more on the topic of AI, join Tessa at the Marketing AI Conference (MAICON). She’ll be joining the panel discussion, “Unlocking the Power of AI for Agencies.” Use the code LEADERGEN100 when you register at maicon.ai to receive $100 off.   

This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op. 

Full Episode Transcripts

Murtaza (Matz) Lukmani

EMEA Product Lead, Performance Max & Attribution | Google

Based in London, UK, Matz has been with Google for 7+ years working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA (Europe, Middle East, Africa).