Mod Op CEO, Eric J. Bertrand Named to the 2026 ADWEEK 50
The honor recognizes Bertrand’s work unifying creative, media, technology, and analytics into a single connected agency platform
FT. LAUDERDALE, FL — JUNE 9, 2026 — Eric J. Bertrand, CEO of Mod Op, has been named to the 2026 ADWEEK 50. Judged by an external jury of industry executives and then reviewed by ADWEEK’s Editorial Team, the publication’s annual list honors power players across advertising, marketing, media, and technology who were instrumental to their companies’ success in the past year.
The recognition reflects Bertrand’s vision of a fully connected agency — one where proprietary AI is in the hands of every team member. Over the past year, Mod Op invested $10 million in artificial intelligence, empowering its Innovations Team to develop and deploy a suite of proprietary tools now accessible to all employees across 10 North American offices. Governed by an AI Council of cross-functional leaders to ensure responsible and secure implementation, these tools include:
- Brand Agent: Encodes each client’s voice, standards, and audience data to generate brand-specific insights and content recommendations.
- Mod Heat: An always-on cultural radar that ranks emerging stories by relevance, risk, and reach, helping teams know when to engage and when to hold back.
- Ecommerce Agent: Delivers personalized product recommendations directly on client storefronts.
- AI Coach: Converts complex training materials into adaptive learning paths for faster onboarding.
“I’m honored by this recognition, but what excites me most is where Mod Op is headed,” said Eric J. Bertrand. “AI has fundamentally changed what’s possible for our clients and we’ve only scratched the surface of what happens when you build a connected intelligence ecosystem and place it in the hands of truly creative people.”
Beyond AI investment, Bertrand drove significant growth across the agency in 2025. In October, Mod Op acquired Ascend Marketing, adding CRM, marketing automation, and account-based marketing capabilities through partnerships with HubSpot, DemandBase, and 6sense. He also strengthened the agency’s leadership bench with the addition of a new Chief Operating Officer and the agency’s first-ever Chief Production Officer, and an expanded the Executive-in-Residence program with senior leaders from Deloitte, Amazon, and Dun & Bradstreet.
About Mod Op
Mod Op is a leading insights-driven marketing agency that merges creativity, data science and artificial intelligence to deliver efficient, effective and sustainable growth for clients. Mod Op services for both B2C and B2B markets include strategy and execution for creative, communications, technology, and digital media, as well as other digital marketing services. For additional information, please visit Mod Op’s website.