MIAMI – August 9, 2022 – Mod Op, a marketing communications agency with offices across the U.S. and an office in Latin America, announced today the appointment of Tessa Burg to Chief Technology Officer.
“With each acquisition Mod Op has made, we’ve not only gained some great clients, but also a cohort of talented new team members,” said Eric J. Bertrand, CEO, Mod Op. “Coming from our recent Cleveland-based acquisition, with years of experience under her belt, Tessa is exactly what we were looking for in a CTO. In this role, she can combine her knowledge of marketing and technology to optimize our internal processes and develop proprietary solutions for our clients.”
Originally part of Tenlo, Tessa became part of the Mod Op team in 2022 after Mod Op’s acquisition of the company. In her previous role as vice president of technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. Moving into her role as CTO, she’ll oversee Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences. She will also continue to host Mod Op’s podcast, Lead(er) Generation.
“I’ve been blown away by the talent and service offerings at Mod Op,” said Burg. “One of my primary goals is to create and better leverage technology to gather implicit and passive customer feedback, simply from tracking connections in communication and process gaps. Our clients are incredible strategists and leaders, so it’s going to be very rewarding to help them scale and serve our customers.”
Having worked within the marketing technology space for more than 20 years, Tessa has overseen and led a wide range of teams and projects. Prior to joining Tenlo, she managed the new product and innovation pipeline as a software product manager for several startups. She served as a lead technical architect on custom in-app loyalty solution projects for companies like Amazon and Elavon. She also led the design and execution of the digital marketing acquisition program, team and supporting technology stack at American Greetings Interactive.
In addition to technological design and oversight, Mod Op provides its clients with a suite of marketing services which includes advertising, media management, public relations and social media, among others.
For more information about Mod Op, visit: www.modop.com.
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About Mod Op
Mod Op is a full-service marketing communications agency focused on using the right methods to help our clients capitalize on their opportunities. Mod Op services for both B2C and B2B markets include brand strategy, advertising, digital marketing, lead generation and public relations. In addition, through the agency’s technology group, Mod Op offers website, ecommerce and app UX, design, development and technology stack integration. With offices in New York, Dallas, Kansas City, Los Angeles, Miami, Portland, Minneapolis, Cleveland and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients across the U.S. and Latin America. For additional information, please visit Mod Op’s website.
Media Contact:
Elizabeth Byrd
Senior PR & Social Media Manager