Mod Op Welcomes Marketing Veterans Gary Goodman and Matt Bretz as EVPs of Creative Innovation
With decades of combined experience in entertainment and technology product marketing, the duo joins Mod Op to help further harness the power of AI-augmented creativity
New York, NY – April 29, 2025 – Mod Op, a full-service digital marketing agency specializing in driving client growth through creativity, data science, and innovation, today announced the addition of Gary Goodman and Matt Bretz as Executive Vice Presidents of Creative Innovation. With a combined 50 years of experience in the entertainment and technology industries, the duo brings a unique approach to creative problem-solving—one that’s grounded in storytelling and powered by technology.
Goodman and Bretz, longtime creative partners and former Co-Chief Creative Officers at Ayzenberg, have spent their careers at the intersection of entertainment, innovation, and interactivity. Their arrival marks a bold step in Mod Op’s continued evolution toward building smarter, AI-empowered solutions that do more than just fill creative pipelines.
“Gary and Matt do more than create, they engineer creative systems,” said Eric J. Bertrand, CEO of Mod Op. “They understand how to build experiences that move fast, adapt faster, and speak directly to highly engaged audiences. We’re not adding senior creatives, we’re adding seasoned strategists and thinkers who can reshape how creative gets done.”
Goodman and Bretz’s portfolio includes work across influential Fortune 500 companies like Microsoft, Google, Amazon, Meta and AAA game publishers like Xbox, Activision, Epic and Riot. From iconic trailers to social campaigns, immersive content, and audience-first brand storytelling, Goodman and Bretz have built a reputation for breaking molds and establishing new ones.
The pair’s approach fits seamlessly into Mod Op’s AI-augmented model, which combines data-driven insights and cutting-edge technology with human-centered creativity to deliver solutions that aren’t just impactful, but intelligent by design.
“Mod Op isn’t just talking about the future of marketing—they’re shaping it,” said Bretz. “We’re stepping into a system where AI supports creativity, not replaces it. That gives us the space to be faster, more adaptive, and ultimately more connected to what audiences actually care about.”
“We’ve seen firsthand how gaming brands use technology to create and nurture passionate communities,” added Goodman. “Now we get to apply those learnings across a much broader canvas—alongside some of the best creative minds in the industry.”
Goodman and Bretz’s appointment strengthens the agency’s creative bench and reinforces its commitment to pioneering solutions at the nexus of creativity, AI, and business strategy. With offices across North America and Latin America, Mod Op partners with leading brands such as Nestlé, Duracell, ExxonMobil, Church & Dwight, VTech®, LeapFrog®, Baha Mar, and more.
For more information about Mod Op and its services, please visit www.modop.com.
About Mod Op
Mod Op is a leading insights-driven marketing agency that merges artificial intelligence, data science and human creativity to deliver efficient, effective and sustainable growth for our clients. Mod Op services for both B2C and B2B markets include strategy and execution for creative, communications, technology, and digital media, as well as other digital marketing services. For additional information, please visit Mod Op’s website.