
About the author
Matt Bretz
Matt Bretz, EVP of Creative Innovation, is an award-winning creative leader known for pioneering audience-led communications and leading campaigns for major brands like Microsoft, Disney and Google. With deep expertise in video games and technology, he has built and led multidisciplinary teams across digital, social and visual identity. Matt is also a storyteller and business transformation strategist who develops tools to connect brands with audiences where they live online.