
About the author
Tessa Burg
Tessa has led both technology and marketing teams for 15+ years. She initiated and now leads Mod Op’s AI/ML Pilot Team, AI Council and Innovation Pipeline. Tessa started her career in IT and development before following her love for data and strategy into digital marketing. She has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more.