Data + Martech Enablement

Our customer and prospect experience strategy helps you design better interactions at every stage of the journey — from first touch to loyal customer. We use journey mapping to visualize customer behaviors, create personalization strategies and define your ideal customer profile (ICP) to ensure your marketing, sales and service efforts are aligned with the right audiences for maximum impact.

Our technologies:

• 6sense (Partner)
• Demandbase (Partner)
• HubSpot (Partner)
• LinkedIn Sales Navigator
• Netsuite
• PathFactory (Partner)
• Salesforce

Our data, architecture and analytics capabilities ensure marketing programs are built on a strong foundation of audience insights and measurable performance. We begin with comprehensive data assessments and audience analysis to understand customer behaviors and define success criteria. Our development team then builds the logic, triggers and platform configurations that power automated journey mapping and campaign execution. Finally, our analytics process monitors performance through dashboards and testing, delivering actionable insights that optimize campaigns and refine strategies — turning complex data into continuous growth. As a SOC 2-certified partner, we maintain the highest standards of security and operational excellence.

Our technologies:

• AWS
• Azure
• Databricks
• Google Cloud Platform (GCP)
• Google Analytics / GA4 / Looker Studio
• Netsuite
• Power BI
• Salesforce
• SalesPlay
• Snowflake
• Tableau

Our certified experts unlock every tool's full potential through seamless implementation, integration and optimization. We configure advanced automation logic, build sophisticated workflows and establish data-driven triggers that power personalized customer and prospect journeys. The result: smarter campaigns, personalized experiences and accelerated growth that takes your marketing to the next level.

Our technologies:

• Adobe Campaign (Adobe Solutions Partner)
• Adobe Experience Manager (Adobe Solutions Partner)
• Adobe Marketo Engage (Partner)
• HubSpot (Partner)
• Netsuite
• Outreach
• Salesforce / Pardot
• Oracle / Eloqua
• Pega Platform by Pegasystems

We design marketing programs that target high-value accounts with personalized campaigns powered by platforms like Demandbase, 6sense, and other ABM tools. Our demand generation programs attract, engage and nurture the right audience at the right time, balancing precision and scale to maximize growth. We create tailored experiences by persona, guided by your ideal customer profile (ICP), targeted accounts, and behavioral indicators — all mapped across the full journey from top-of-funnel (TOF) to middle-of-funnel (MOF) and bottom-of-funnel (BOF). 

Our technologies:

• 6sense (Partner)
• Demandbase (Partner)
• PathFactory (Partner)
• Common Room