MediaManagement 

Channel strategy is all about shaping the presence of our clients where their audience truly resides. We determine the right channels, allocate resources wisely, and align content to channels, setting pace and expectations for reaching the audience that matters.

• Programmatic
• Audio advertising
• Video advertising
• Connected TV
• Paid search
• Paid social
• Third-party publisher programs
• Lead-generation programs
• Traditional media
  • OOH
  • Direct Mail
  • Print
  • Terrestrial radio

Audience Development & Strategy

Our media specialists dig in to discover who your audience is, their hangouts, and their decision dynamics. We craft smart, data-driven audience segments that direct how, where, and when we engage through media—ensuring your message connects with the right audience at the right time, consistently. Whether targeting a niche B2B group or a broad consumer set, our tailored strategies ensure your message reaches the individuals that are pivotal to achieving your objectives.

Research & Negotiations

Before we allocate any budget, we dive into understanding media patterns, competitive actions, pricing standards, and platform effectiveness to uncover the best opportunities. With those insights, we negotiate favorable rates, added value, and prime placements across every channel. From securing extra impressions in programmatic buys to additional spots in traditional schedules, we ensure your budget stretches further and hits harder.

Durations, Frequencies, Scheduling

We don’t just pick where your ads will appear—we orchestrate precisely when and how often they should feature to maximize impact. Leveraging data and channel-specific best practices, we establish campaign durations, manage ad frequency to ward off fatigue, and schedule placements to coincide with your audience's most active periods. Be it optimizing delivery windows in paid social or dayparting for TV, we ensure your message is delivered at the perfect moment, just the right number of times.

Media Buying

Media buying is where strategy meets execution. Once the blueprint is set, we take care of all behind-the-scenes mechanics to launch your ads—buying placements across digital, social, programmatic, and traditional platforms. Our media buyers manage budgets, secure inventory, track pacing, and make real-time optimizations, driving results with every dollar spent. From substantial national initiatives to meticulous local efforts, we ensure smooth and efficient operations.

Budget Management

We approach your budget with the diligence it deserves. From setting allocations by channel to monitoring daily expenditure and making performance-driven adjustments, our team tracks every dollar to ensure its effectively and efficiently spent. Whether shifting funds mid-flight to capitalize on successful strategies or vigilantly preventing overspending, we focus on maximizing influence without wastage.

Develop and Implement Performance Framework

We construct a transparent, bespoke performance framework to clearly define success for each channel. This involves setting ideal KPIs in alignment with your business goals, ensuring we track meaningful metrics—whether conversions, reach, engagement, or ROI. Our team then deploys the tools and reporting structures to gauge, dissect, and refine performance throughout the campaign, focusing on accountability and driving smarter outcomes over time.

Funnel Development, GA4 Events and Audience Building

We map every step of the customer journey—from initial contact to final conversion—and design an engagement funnel supporting every phase. Utilizing GA4, we configure custom events to track key actions, gaining insights into user interaction with your brand. From there, we develop intelligent, intent-driven audiences based on behavior, cycling insights back into your media strategy to refine targeting, messaging, and performance across all channels.

Collect Deliverables, Tag and Traffic

Once placements are secured, we manage all the logistics to launch your ads seamlessly. This includes gathering final creative assets, ensuring specifications are met, applying accurate tracking tags (like UTMs or pixels), and distributing the ads across platforms. We verify every detail to prevent hiccups or misfires, ensuring tracking is set up correctly to yield clean performance data from day one.

Content Targeting

Ensuring your ads appear in optimal environments and with content that reinforces your brand is paramount. Whether selecting the right keywords, placements, or contextual categories, we steer content targeting to enhance relevance and brand safety.

Creative Counsel

Our media planners collaborate with your team to ensure messaging and formats align with each channel’s strengths—crafting ads that don’t just look good but perform excellently.

Reporting, Analysis, Optimization

We go beyond raw data, narrating the story behind the figures. Providing clear, actionable insights on successes, areas for enhancement, and the rationale behind performance, we use this information to optimize your campaign continuously. Be it through weekly check-ins or detailed recaps, we keep you informed and your media strategy agile and ever-evolving.