Overview
Ahhh the fresh smell of success. Church & Dwight wanted to capitalize on the popularity of Arm & Hammer Odor Blasters laundry detergent by launching Odor Blasters as it’s own sub-brand of laundry additives. We created a more prominent look by reimagining the graphics, added a ribbon system that evokes freshness, and bright eye-catching colors that practically jumps off the shelves.
Approach
Packaging + Design