KnowledgeTo Expand.
CLIENT: Global Information Services Company
The Charge
Gauge if customers from a new vertical are ready to make the move to the cloud, and change software providers to evaluate and size a market opportunity.
The Solve
Create a survey instrument that targets specific B2B decision-makers, gaining insight on the cloud as a tool, overall happiness with business as usual, competition, pricing and more.
Approach
TheResults
We discovered that nearly half of the decision-makers were considering changing providers, and virtually all were were open to a cloud-based solution, leading the way to an expansion strategy.