Nokia’s MarketingAutomation at Global Scale
Elevating marketing for a connected world
CLIENT: NOKIA
The Charge
Nokia needed a trusted automation infrastructure and campaign strategy partner to support its global event, thought leadership, newsletter and email journey programs.
The Solve
Mod Op acted as strategic advisor supporting campaign architecture, digital strategy, marketing program execution and audience/database orchestration across Nokia’s global business groups through Adobe Marketo Engage and Workfront.
Approach
TheResults
Through our strategic advisory support and Marketo platform management, we amplified global campaigns and set the foundation for measurable impact:
- Over 15 global marketing managers supported at Nokia
- Over 2,200 annual Adobe Workfront Marketo automation program requests completed
- Built and implemented new digital asset modules and marketing program shells to support Nokia’s brand evolution