Powering Public Sector Impact with Verizon
Serving those who serve us
The Charge
Verizon’s Public Sector division plays a vital role by delivering secure, purpose-built solutions to government, education and public safety organizations. With limited resources dedicated to analytics, campaign performance and lead processes, Verizon’s campaigns and lead gen tactics were falling short of their goals. Budget cuts, time constraints, outdated content and other issues kept audience engagement on a downward trend. Our mission was to ensure these critical offerings reached the right audience through optimized campaigns that drove stronger engagement and measurable results.
The Solve
Improve lead generation strategies and map out customer journeys for each public sector vertical; optimize nurture tactics and execution; standup up new, consolidated programs to streamline content and improve prospect buyer journey; and deploy leading edge ABM tactics to bring qualified leads to Verizon’s sales team.
TheResults
Double- and triple-digit lifts in email campaign performance and lead generation results across every Verizon Public Sector category.
Public Safety
- 91% Y/Y Increase in click rate
- 65% Y/Y Increase in click to open rate
Education
- 80% Y/Y Increase in Marketing Owned Leads (MOLs)
- 48% Y/Y Increase in open rate
- 65% Increase in click to open rate
Federal Government
- 170% Y/Y Increase in click to open rate
- 33% Marketing Owned Lead (MOL) to Marketing Qualified lead (MQL) conversion rate
- 181% Increase in Active Nurture Leads
State and Local Government Digital Transformation
- 204% Y/Y Increase in click to open rate
- 492% Increase in Active Nurture Leads