Packaging EvolutionOr Revolution?
CLIENT: SPARKLING ICE
The Charge
Deliver data-backed analysis in real-time on package design to help guide, packaging decisions for an accelerated new product launch, while also informing potential a long-term brand-wide packaging renovation.
Smashed Fruit - Concept A
Smashed Fruit - Concept B
The Solve
Our proprietary Creative Calibrator pressure tested 20+ key visual concepts against the key consumer audience. Powered by our design team with an assist from AI, we iterated a wide range of visuals evaluating variables including flavor appeal, refreshment cue and BFY associations.
Approach
Results
TheResults
Identified design elements that triumphed across all variable to inform packaging design moving forward, injecting new shelf appeal and momentum with every stakeholder from the C-Suite, to the Sales Team, to Retail Partners.