The Charge
Toronto Hydro set out to achieve ambitious climate goals set by the City of Toronto and the province of Ontario by offering office buildings, condos and large businesses financial incentives and expertise to reduce greenhouse gas (GHG) emissions and make the city a greener, cleaner place. Of course, making change is easier said than done. Even when decision-makers were prepared to take action on energy efficiency, they were stymied by the upfront investment costs, lack of time, and being uncertain where to begin.
The Solve
A vibrant, illustrative creative approach that urges business decision-makers to subscribe to the idea that “Less is More” and to take advantage of conservation programs that Toronto Hydro offers to lower energy use, emissions and fight climate change. All coming to life in a multi-channel media campaign including online ads, programmatic online radio, newspaper and trade publication inserts, billboards, airport screens, traditional radio and eblasts.
TheResults
Not only did Toronto Hydro achieve their goal, they surpassed it. An astounding success for the city. Here’s to making the world a greener place.
Reduced Electricity Usage
Surpassed the goal of 154 GWh by 83%
Campaign Metrics
275+ million impressions
321% increase in website traffic to the small business landing page
348 inbound calls to the business hotline