Brand ActivationProgram

Overview

When Duracell launched its biggest innovation in 50 years, they turned to us to establish its visual language. Duracell Optimum is a new breed of battery that delivers extra power to accommodate modern devices. To support the launch, we developed an identity and package graphics, that celebrates the brand’s iconic copper and black equity along with a new powerful key visual that symbolizes the modulating flow of power. This elevated look separates Duracell Optimum from the base business and was applied across multiple consumer touchpoints.