A-DURACELL 2 Batteries

Giving DuracellA Power Boost

Duracell

Overview

Our recent packaging redesign provided Duracell with a strong visual foundation and distinctive brand assets. Building on this success, we elevated Duracell’s in-store and online presence by creating a powerful key visual that emphasized its iconic brand status and highlighted the lead benefit, “Power Boost Ingredients.” This key visual was then extended across various consumer touchpoints, including digital banners, POS, signage, and Amazon e-content.

Approach

Packaging + Design
B-DURACELL BASE
C-DURACELL OPTIMUM
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