DURACELL-Optimum2Batts-Case Study

DuracellOptimum

Duracell

Overview

Even Duracell needs a little extra power sometimes. We developed a strong visual foundation and distinctive assets to further define the brand as an icon of the battery world. Their in-store and online presence was elevated by creating a striking key visual that highlighted their “Power Boost Ingredients.” The look was activated across a variety of consumer touchpoints including digital, POS, signage, and Amazon to establish brand consistency.

Approach

Packaging + Design
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