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The Veg Effect. 5 Partdocu-series

MorningStar Farms

Overview

We threw out high-minded category ideology and invited everyone, from vegans to Meatless Mondayers, into a world of eating more veg. Our documentary series features a hip-hop artist, a stunt woman, a craft brewer, a tap dancer and a butcher. Yep, a butcher.

Approach

Brand + Advertising
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