Mod Op Receives Two 2020 AMA DFW Marketer of the Year Awards in Energy
At Mod Op, developing and producing thoughtful work for clients that impacts their business objectives is our key to success. While we often receive great feedback from clients, it is nice to be recognized by an organization like the American Marketing Association for exceptional work.
Mod Op won for energy marketing, and business-to-business social media and is a finalist for business-to-business branding for its work with clients based out of the agency’s Dallas office. The AMA is one of the largest and most trusted marketing associations working to educate, support and enhance the performance of its members and marketing professionals around the world. The Marketer of the Year Awards are designed to recognize excellence in marketing and innovation in various categories.
Great work requires great clients, and we’ve got the best who put their trust in us to deliver for them every day. Our team is exceptional at understanding each client’s business, objectives, customers, products/services, market and challenges. As an integrated marketing communications agency, we take that knowledge and develop plans that leverage the right tools to deliver successful programs.
Mod Op’s work launching ExxonMobil’s first-ever Power Play Awards to promote women in the liquefied natural gas (LNG) industry secured the best overall strategy, design and implementation of a marketing program within the energy sector. The agency launched this awards program in four months, including multiple promotional campaigns and creative materials to raise awareness for the awards, nomination developments and judge recruitment. The awards ceremony was hosted during an industry event in September 2019, during which Mod Op assisted with supplemental public relations and social media needs.
In the category of business-to-business social media, Mod Op won based on the agency’s work with Stream Data Centers to streamline the company’s organic and paid social media efforts. Mod Op’s social media efforts for the client have resulted in a significant increase in impressions, engagements and follower counts on Stream’s Twitter and LinkedIn profiles and have improved the quality and value of these metrics by focusing on Stream’s key target companies and high-level executives within those companies.
In the business-to-business branding award category, Mod Op’s work renaming PetroCloud to Twenty20 Solutions and updating the company’s overall brand strategy to reflect broader market appeal and clarity of services, scored for the agency. Mod Op’s work has helped the company determine and develop a new brand that not only represents where the company stands today but will also carry it into the future and encompass any new growth. The rebranding included a new name, logo and website overhaul, as well as a conjunctive public relations and digital advertising program to generate awareness of the new brand that continued throughout the year.
The real-world business results from these three clients showcase Mod Op’s focus on client objectives. Learn more about how Mod Op can help you.