MarketIntelligence

Inspiring insights.Driving Growth.

Mod Op’s 100% in-house Market Intelligence team is comprised of 30+ research specialists marrying creative expertise and the latest AI tools to deliver “ah-ha” insight backed by data.

We help clients distill the world’s firehose of data into customized, actionable insights that inspire ideas and fuel growth. We combine deep expertise in the nuanced needs of B2B research, the creative needs of consumer research, and the tech needs of IX/ UI research.

What We Do

How do we get our decisive market edge? Fusing first-party data with external signals – like search, social, traffic, reviews, and pricing – to size markets and find where the white space is. It’s how insights become uncharted territory for us to conquer and win.

Market and competitive insight engagement focus areas:

Market Segmentation & Opportunities (TAM/SAM/SOM)
Competitive Benchmarking
White Space Opportunity Assessment
Market Entry/Expansion Feasibility Assessments

We work with you to recruit the specific audiences that you are trying to reach and create custom survey and interview instruments that deliver meaningful and tangible “a-ha” moments.

Audience insight engagement focus areas:

Brand Awareness/Perception/Tracking
Customer/Prospect Insight
- Customer experience and retention insight (satisfaction, pain points, needs, motivators, etc.)
- Customer lifetime value
- Drivers of loyalty and attrition including churn analysis
Customer Journeys
Target Customer Profile/Personae

We fuse hard data with human insight to help our clients make better product and service decisions, faster.

Product and service insight engagement focus areas:

Concept/Beta Testing and Post Launch Feedback
Feature Assessment/Prioritization
Pricing
Product and Service Usability testing
Customer Satisfaction

By bringing together product usage, CRM, pricing and billing, and support data, we uncover cross-sell and upsell signals, segment-specific playbooks that raise attach rates and expansion ARR. And it all leads to messaging that is pressure-tested through rapid message testing, and enabled via ROI calculators and proof libraries.

Go-to-Market and data insight engagement focus areas:

Cross-sell & Upsell Opportunities
Lead List Generation
Customer Data Refinement
Messaging & Value Proposition Testing

By stitching together data from all facets of the communication and market pipeline, including ad, web, app, search, social, CRM, and CDP, we’ll reveal which messages, formats and channels move each segment. All designed to create repeatable growth.

Creative and digital insight engagement focus areas: