MarketIntelligence

Quantitative and qualitative research, surveys, and data analysis.

Get market-driven answers on expansion opportunities, pricing questions, competitor assessments, etc. Engagement options include:

• Market Surveyor (B2B) – Identify opportunities with niche, high-value audiences, with our customized, expertly crafted studies. 50-100+ targeted B2B (specific industries, titles, etc.) Decision-makers, influencers, etc. Custom-crafted survey instrument with market-validated insight. Custom report with distilled insight and all of the survey data and verbatim.
• Market Surveyor (B2C) – Get pressure tested “big swing” strategies, connected to powerful market insights, and validated messaging prioritization. Key problem identification, competitive intelligence/ whitespace mapping, market/ audience insight, strategic validation and optimization, RTB. Key message testing.

Surveys, interviews, win/ loss, prospects, focus groups, shop-alongs.

Expert B2B/ B2C in-market insights to drive product, marketing, and GTM decisions. Engagement options include:

• Audience Quantifier (B2B) – Ultra-targeted market audience analysis on product usage, roadmap prioritization, pricing, competition, GTM strategy, etc. Survey 100 professionals in specific niche industries (decision-makers, influencers, etc.) Custom-crafted survey instrument for validated insight, with option of added qualitative interviews for added color. Custom report with distilled insight and all of the survey data and verbatim.
• Audience Identifier (B2C) – A proprietary approach to audience segmentation built around behavior, belie and business simpact – connecting the “who” with “what they want to hear” for maximum utility and effectiveness. Aspirational audience/ brand muse, audience segments, consumer DNA profiles, channel guidance and recommendations.
• Sales Accelerator (B2B) – Our Big Data expertise applied to your CRM. Deep dive into sales & marketing data to identify retention cross-sell, and pricing opportunities, and/ or generating look-alike target prospects. Mod Op experts can connect the dots on CRM data to determine new customer segmentation, upsell opportunities, pricing sensitivity, bundling opportunities, and more. We work with your marketing and GTM teams to translate the learnings into CRM campaigns. We can also use “look-alike” modeling to identify new prospects to grow revenue and market share.

Live and virtual shopper testing, in-market A/B testing, benchmark ranking.

Mining fresh insights by getting respondents as close as possible to true-to-life ad environments. Engagement options include:

• Creative Calibrator (B2C) – An AI-powered A/B test & lean, pitting brand comms against each other in hand-to-hand combat, as officiated by your key audiences. A/B testing, comms hierarchy recommendation, design optimization, copy optimization, concept and creative evaluation.

Web usability and digital product testing, benchmarking, accessibility.

Gain valuable insights on digital products to ensure that they’re meeting user needs and delivering value. Engagement options include:

• UXperience (B2C and B2B) – Test, learn, perfect: uncover user behavior for smarter, more accessible design. Includes contextual inquiry and heuristic audit, information architecture testing – card sorts and tree tests, moderated/ unmoderated usability testing, prototypes and live sites, accessibility audits and testing, competitive usability benchmarking, and web and product insights & analytics.
• Intuitive Accessibility (B2C and B2B) – Accessible by design; web accessibility that empowers all users to engage. Audits and testing to ensure digital experiences meet modern standards (WCAG 2.2 AA), ensuring compliance with the ADA.