Baha Mar & Mod Op launch new global campaign

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Created out of Mod Op New York and led by Creative Director Marcelo Cardoso, the campaign celebrates Baha Mar's definable standpoint as one destination comprised of three world-class brands, each connected to one another by Baha Mar's vibrant, colorful energy and signature personalized guest experiences. Caribbean influenced music, unique imagery, and a fast tempo create a dynamic feel that draws viewers in. The campaign centers around what it means to live life spectacularly - from jumping off a seaplane into the Bahamian waters, to kids swimming in the Blue Hole, to taking a spontaneous ocean dip in a cocktail dress, to rolling the dice on a daring bet.

 

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Creative Alliance: A Forum For Change; A Community For Connection

From our very own Miles Dinsmoor, an inspirational analysis on how creative communities enable us to transform our ideas into actions for things that matter.

“Raising awareness connects you to issues that matter, of course—and through that a connection to society. But more immediately, working with like-minded individuals to solve these issues creates a spontaneous community—connection to your peers.”
 

Civic Nation Post

Mod Op helps Microsoft realize creative vision for flagship store

A recent merger of digital marketing agency Modus Operandi with creative branding and motion graphics company Eyeball has resulted in its first major project as the merged agency, Mod Op: a ‘Culture Wall’ for the Microsoft flagship store in New York City.

Microsoft tasked Mod Op with helping the company utilize its street-facing wall at the NYC flagship store to create an artistic reflection of what technology can bring to the community in an artistic sense. They are collaborating with local artists to bring architecture to life in a digital and dynamic format. 

 

The Drum Article

​Craft Brewery Golden Road Brewing Selects modop as Agency of Record

Craft brewery, Golden Road Brewing, announced today it has selected modop as its Agency of Record. The Los Angeles-based craft beer brand is known for their commitment to producing great beer brewed and canned in L.A.. modop is a strategic and creative digital agency that helps brands gain competitive advantage and build cohesive digital narratives across relevant platforms. 

“Golden Road Brewing is an incredible young brand which has already become nearly synonymous with Los Angeles. We are honored to help co-founders Tony Yanow and Meg Gill continue to build their brand” said Jeff Suhy, Partner and President of Modus Operandi. “We’ve known the Golden Road team for many years and remain inspired by their passion for bringing goodness to the Los Angeles community. We can’t wait to help tell their story.”

“modop got us to think about our digital initiatives in a new way and they do some really cool projects so we are excited to partner with them. Because of my close relationship with Jeff, I’ve watched modop grow just as he’s seen us grow. We see this as a really fun thing to do together - two LA companies working together to create something great,” said Golden Road Brewing co-founder Tony Yanow.  

The modop team will lead Golden Road’s strategic digital branding and creative efforts with the goal of accelerating the growth of the Golden Road Brewing brand. Utilizing its deep knowledge of digital customer behavior across ever-evolving online, social and messaging channels, modop looks forward to helping Golden Road continue its evolution from a well-respected and beloved local beer to an iconic brand synonymous with Los Angeles. 

“We are thrilled to announce our partnership with Golden Road Brewing and have them join our roster of other notable clients within the wine, beer and spirits industry,” said Miles Dinsmoor, CEO of modop. “We are confident our depth of expertise in the industry as well as across other verticals will allow us to provide a unique creative insight into building a campaign around this one of a kind craft beer brand.”

Partner Jeff Suhy featured in Petrolicious

Jeff Suhy just took Petrolicious for a drive in his classic 1969 1/2 Citroen DS. Petrolicious creates video portraits and articles on classic cars and their collectors. Suhy has been a fan of theirs since their beginning in 2012. And having owned several classic cars through the years, he was pretty excited to share this Citroen with them. It's his daily drive and his long term love. Just don't tell the Mrs.

modop Portland Makes LA Jealous with New Office

modop Portland recently relocated to a larger office in the Pearl District’s historic Honeyman Hardware building. We completely remodeled this sunny corner unit to provide a spacious, collaborative, and modern workspace while maintaining its roots as a turn of the century storefront. The rustic brick from the structure was uncovered, structural columns were highlighted, mechanical systems were kept exposed, and knotty Pine flooring discovered under the mezzanine carpeting was restored to original condition. We reused the fir removed during demo to create a conference table in a Native American inspired pattern with a clear and ebonized finish. The artwork came from Modus Operandi's own Brian Kingston. (View more of Brian's photography at bkingston.com.)