Ep. 160
Rethinking Marketing Measurement In A Fragmented World
Matt Fanelli
Chief Revenue Officer at Digital Remedy
Matthew Fanelli, Chief Revenue Officer at Digital Remedy

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LeaderGeneration

Hosted by Tessa Burg

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

Latest Episodes

Episode 160

Rethinking Marketing Measurement In A Fragmented World

Media is fragmented and measurement is messy. See tips on how to redefine success, improve attribution and build trust in marketing performance.
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Episode 159

Deepfakes & Liability: Protect Your Brand From Malicious AI

AI is reshaping brand risk. Learn how AI Risk Intelligence helps companies detect, prevent and respond to AI-driven reputational threats.
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Episode 158

Beyond AI Tools: Building Capabilities That Actually Scale

Scale AI by building capabilities, not tools. Learn why hard problems, dynamic collaboration and empathy drive true enterprise integration.
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Beauty & The Data Beast: Consumer Obsession Meets AI

Discover what consumer obsession really means. Learn about AI in beauty, Gen Z shopping behavior and the future of brand experiences.
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Episode 156

Marketing As Product: How AI Is Changing Everything

Product leader, Alan Kipust, reveals how AI is reinventing marketing’s value. Plus, the essential skills and applications you need to stay ahead in 2026.
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Episode 155

The Paradox Of AI-Powered Authenticity

Use AI without losing authenticity? It’s possible. Learn how to maintain control and loyalty when algorithms tell your story.
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Episode 154

What Omnicom’s Big Move Means For Marketing Careers

On the heels of the latest Omnicom news, learn how you can transfer your marketing skills to new roles, why emotional intelligence outweighs technical abilities and how to position yourself as indispensable.
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Episode 153

From AI-Anxious To AI-Powered: How Marketers Can Use AI To Their Advantage

Learn how forward-thinking marketers use AI to their advantage. Practical strategies and actionable insights to future-proof your career. Listen now.
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Episode 152

Build vs Buy In The Age Of AI: A Developer’s POV For Marketing Leaders

Head of Technology in Calgary, Derek McBurney shares how AI assistants, no-code tools and pragmatic guardrails help all teams innovate faster without drowning in slop.
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Episode 151

Mid-Market Growth With Scalable Data & AI Strategy

Former Deloitte CIO John Powers shares how mid-market leaders use data strategy, governance and custom AI to rethink work and drive measurable growth.
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Episode 150

Inside Creatio’s Global AI & No-Code Study

John Arnold of Creatio shares insights from a global study on AI and no-code, revealing how leaders grow business by pairing people and technology.
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Episode 149

Beyond the Hype: Technology For Today’s Marketers

Explore how AI and no-code are reshaping marketing. John Arnold reveals how teams can work smarter and innovate faster in the new MarTech era.
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