Ep. 147
From Data Chaos To Clarity: How To Future-Proof Your Marketing
Laura Stevenson
EVP of Data & Marketing Automation
Laura Stevenson,  EVP of Data & Marketing Automation

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LeaderGeneration

Hosted by Tessa Burg

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

Latest Episodes

Episode 147

From Data Chaos To Clarity: How To Future-Proof Your Marketing

Laura Stevenson shares how data, automation and AI are transforming marketing, plus how to future-proof your team for 2026 and beyond.
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